2025 Marketing Trends You Need to Know

With every year, brings an onslaught of new trends, and for marketing, it’s no different. As 2025 is already half way over, we’ve seen a rise in features such as ethical branding, short-form video, shoppable content, and AI-powered marketing. Read further to learn how your business can capitalize on these trends. 

Ethical and Sustainable Marketing

There is a trending demand among consumers for businesses who value ethics and sustainability. With the amount of information at our fingertips, people are now able to easily find out where and how products are produced. If your company doesn’t align with their values, there’s a good chance they may find an alternative to do business with.

Part of being ethical means being honest, so be forthcoming with information your customers may find relevant. You want to create trust. For example, having a section on your website dedicated to your business’s ethical and sustainable practices. Another example is being transparent about where your products are manufactured. The more a consumer knows about what they’re purchasing, the more likely they are to feel comfortable taking the next step..

For marketing, be sure your content is truthful. People can tell when you’re just trying to get some quick business through performative marketing, and that’s not a good way to build lasting connections. Marketing relationships are built on trust.

Short-Form Video

Short-form video has become increasingly popular as an engaging way to connect with your audience, explain industry topics, and show off your company’s personality.  TikTok, Instagram Reels, and YouTube Shorts are being favored as opposed to longer forms of video. While a person used to have to watch a 10-minute video on YouTube, they can now go on TikTok and watch a one-minute summarized clip on the same topic. 

Because these videos are much shorter in length, you’re able to create more of them in less time. Short videos are great for creating a more laid back vibe, as opposed to something formal like a documentary. 

Shoppable Content

Social media platforms are promoting online shopping, allowing users to purchase products directly through posts and ads. This trend is transforming how consumers discover and buy products. Scrolling through your phone is now comparable to an online catalogue. 

Apps like TikTok, which features the  “TikTok Shop,” allow creators to link items in their videos for viewers to purchase products directly. A share of the profit is then allotted to the poster from the successful promotion of the product.

AI-Powered Marketing

Businesses are increasingly relying on AI to collect and process analytical data. Tasks like predictive analytics, campaign automation, and personalized marketing are all duties that AI can efficiently perform.

With all of the advancements in AI, there’s a growing demand for marketers knowledgeable in combining AI with their digital skills. Marketers must be willing to upskill in order to stay informed on digital improvements. There are a variety of courses and curriculums offered by institutions with an emphasis on teaching digital marketing skills to be ahead of the curve. 

People still have the advantage when it comes to traits such as creativity and empathy. This means finding a balance between AI strategy and human-centric thinking is key.

Some Final Notes

As 2025 is already half way over, make sure you’re caught up with these latest marketing trends so as to not fall behind.  If you want more information on any of these topics or are looking to hire an expert for help, our team at Evolve Creative would be happy to help—we have an experienced team available to support all of your marketing goals. Reach out to us today using the form below, and we’ll be in touch.