2025 Website Design Trends to Strengthen Your Online Presence

With the everchanging digital landscape, it can be difficult to keep your website looking fresh and up-to-date. While certain factors of a website are always important, like compelling content, accessibility, and quick and responsive design, other factors come and go. These small pieces of your website are what makes them unique and improve user experience. By adding these elements, you’ll take your website to the next level. 

So, what are these trends in 2025 you ask? We’ve put together a list of the most important website design trends for 2025 including:

  1. Minimalism
  2. Micro-interactions and Animations
  3. Full-height Homepage Feature Areas
  4. Mobile-heavy Designs
  5. Custom Illustrations

Let’s dive deeper into each section with examples of websites we’ve designed and discuss what works best for you and your company. 

Minimalism: Less is More

While minimalism isn’t for everyone, it works great with niche clients. Think Apple, Google, and Squarespace. If the website has a white background, it probably falls into this category. This trend uses negative space to highlight what is important to you and your brand. Minimalism can be used in your imagery, iconography, backdrops, and typography. For example, PieCapital, a wealth management firm in Raleigh, North Carolina, uses simple typography, color palettes, and iconography to showcase their services. 

These elements, or lack thereof, lead to clarity, focus, and faster loading speeds for your website. Be straightforward with your audience; start with the most important content and remove any distractions. 

Micro-interactions & Animations

Micro-interactions are what bring a website to life. These animations are subtle design pieces that respond to user interaction. You might recognize this while using social media websites, like Facebook, Twitter, or Instagram. When you like a post, you’ll see the thumbs-up or heart move or fill in with color, this is a micro-interaction. 

These small moving parts improve user experience and give instant feedback to your audience. Some of our favorite animations are featured on The Wilds Resort & Campground’s website. The Wilds Resort & Campground is a family-owned resort located in Osage, Minnesota. When scrolling through their home page, you’ll see a dotted line guiding the reader through the website. This visual cue incentivises the audience to continue searching for information throughout the page. Mico-interactions give your interface an elevated edge. Let your website be responsive and improve customer satisfaction with these elements. 

Full-Height Homepage Feature Area

While this feature was once seen as a temporary fad, it has taken the digital world by storm. A full-height homepage feature, also known as a Hero Section, is what your audience will first see when they land on your website. This section is where you inform your website visitors who you are and your main message. 

The use of compelling imagery, a strong headline, and clear call to action, leaves a lasting impression on your audience. Bemidji Town and Country Club has a strong and impactful full-height hero section on their homepage. Their use of clean typography, a concise headline, and clear call-to-action sets the tone for the brand. Adding this feature to your website captures the attention of visitors and adds value to your brand. 

Mobile-Heavy Design: Device-First Layouts

As technology continues to evolve, the device where people access their media will too. The shift from desktop and tablet usage to mobile use has been slowly increasing over time. According to Statista, during the last quarter of 2024 global mobile traffic hit an all time high of 62%. Users are accessing all types of website content through their mobile devices rather than a traditional desktop computer. 

This brings up the question, “Should my mobile site cater to these visitors?” The answer: yes. Everyone has had the frustration of pulling a website that caters to a desktop onto their phone. You have to zoom in to read anything and then, oops, you just hit the wrong button and it brings you to a new page. Mobile-heavy designs feature stacked visuals, fast load times, and simplified layouts. Try visiting Silver Fern on your mobile device, then compare it to their desktop website. This cafe and wine bar located in Minneapolis, Minnesota showcases the subtle differences that keep mobile users’ needs in mind. Start with the smallest screen and scale up from there. 

Custom Illustrations: Your Brand’s Secret Weapon

Custom illustrations are hand-drawn or digitally crafted visual pieces featured on your website. These illustrations often replace stock images and icons. While stock images are very helpful, especially for those brands who might lack access to professional photography, custom pieces always stand out in a crowd. These can range from small icons or even to a large feature, like a “Hero Section” mentioned previously. By adding these pieces, you’ll add a quirky and fun element to your site. 

The most popular styles of these include 2D art work and bold minimalism. Our recent work with North Country Food Bank features custom illustrations across their website. These artistic elements add human touch and create a connection for your visitors. Add personality, brand recognition, and memorability with custom illustrations. 

Ready to Upgrade Your Online Presence? 

When it comes to keeping up with the latest trends, Evolve Creative assists you in keeping your website not only visually appealing, but make sure it stands out among the competition. Let us help build a website that is at the forefront of UI and UX. Whether you have an existing website that needs some TLC, or need to start from scratch, our team is here to help. 

To get started call Evolve at (218) 444-8327 or by fill out the form below: