Branding Intake Form Branding DiscoveryBranding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.Please enable JavaScript in your browser to complete this form. - Step 1 of 2Business / Organization *Name *FirstLastAre you the primary decision maker on this project? *YesNoIf not, who is? Is there a story behind your brand?What is the purpose of your brand? Why did you start this business and what do you do to help people?Define your business in one or two sentences:What are a few big-picture goals you have for your brand? *NextWho are your competitors? *What makes you unique? Why should consumers choose your brand over your competitors?What about your competitor(s) do you admire?Describe your ideal client. What do they want? Where do they live? How old are they? etc. *What do you like about your current branding if you already have one?What words must be used in your logo?If none, leave blankCome up with 4-8 adjectives that best describe the feeling you want your brand to elicit to consumers. *e.g. energetic, heritage, smart, trustworthy, edgy, conservative, etc.In one or two sentences, how do you want consumers to see your brand? *Do you have any specific colors or typefaces you’d like used in your branding and why? *Include color codes if availableIs there anything we didn’t cover in this document that you feel is important for us to know before and while we’re designing for you?Submit
