Branding Intake Form Branding DiscoveryBranding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.Please enable JavaScript in your browser to complete this form. - Step 1 of 2Business / Organization *Name *FirstLastAre you the primary decision maker on this project? *YesNoIf not, who is? Is there a story behind your brand? *What is the purpose of your brand? Why did you start this business and what do you do to help people? *Define your business in one or two sentences:What are a few big-picture goals you have for your brand? *NextWho are your competitors? *What makes you unique? Why should consumers choose your brand over your competitors?What about your competitor(s) do you admire? *Describe your ideal client. What do they want? Where do they live? How old are they? etc. *What do you like about your current branding if you already have one? *What words must be used in your logo?If none, leave blankCome up with 5-8 adjectives that best describe the feeling you want your brand to elicit to consumers. *e.g. energetic, heritage, smart, trustworthy, edgy, conservative, etc.In one or two sentences, how do you want consumers to see your brand? *Do you have any specific colors or typefaces you’d like used in your branding and why? *Include color codes if availableIs there anything we didn’t cover in this document that you feel is important for us to know before and while we’re designing for you?Submit
