Marketing
Evolve Creative - March 25, 2025
A nonprofit’s website is much more than just an online presence. It serves as the heart of your organization’s communications, the hub for donor engagement, and a powerful tool to advance your mission. A modern, functional website is essential for nonprofits to build credibility, connect with supporters, and amplify their impact. The Importance of a…
Evolve Creative - January 23, 2025
Did you know that there’s still a large number of small businesses that don’t have an online presence? Based on a report from Top Design Firms, exactly 28% of small businesses lack an online presence. Gaining traction online is critical for small businesses that want to increase their brand awareness, reach a wider audience, and…
Evolve Creative - October 27, 2024
Resorts are designed to be a relaxing getaway for visitors—from the food to the rooms, entertainment, and amenities, every aspect creates a wonderful experience for your guests. While the experience at the resort itself is important, of course, a guest’s experience with your brand starts before they step foot inside. Read why a well-crafted website…
Evolve Creative - September 18, 2024
Artificial intelligence, also known as AI, simulates human intellect in machines that are pre-programmed to think, learn, and make decisions. In marketing, AI can be used to analyze data and forecast the behavior of a business’s customers. The most common AI technologies in use for marketing purposes are machine learning, natural language processing (NLP), and…
Evolve Creative - August 14, 2024
Explanation of UTM Parameters Tracking the effectiveness of your marketing campaigns is critical when making decisions that will result in achieving the best performance. One of the best tools for tracking online marketing efforts is UTM parameters. What is a UTM parameter? Also known as an Urchin Tracking Module, a UTM code or tag is…
[email protected] - May 29, 2024
So, you have a website. You either taught yourself to build it or hired a firm to build the site for you. Either way, you invested a great deal of resources so that potential clients could find information about your company online. Now, all that you have to do is sit back and let the…
Evolve Creative - March 28, 2024
I left teaching for copywriting around the time ChatGPT was unveiled, and I liked it even less than my former colleagues did. While they had to deal with more plagiarism than normal, I had to wonder: would I still have my job in a year? The short answer is yes, probably. Though AI writers like…
Evolve Creative - March 4, 2024
In the ever-evolving landscape of business, effective marketing plays a pivotal role in determining the success or failure of a venture. Many businesses, however, often fall prey to common errors that can hinder their marketing efforts and stunt their growth. In this blog post, we’ll dive into some of the most prevalent mistakes that businesses…
Evolve Creative - September 15, 2023
You may know exactly what makes a good whiskey-but so do hundreds of others. According to IBISWorld research, there were 809 whiskey distilleries in the United States in 2023, which makes for a saturated market. Your whiskey creation process may be top-notch, but you won’t be a leader in the market unless you have a…
Evolve Creative - March 7, 2023
Creative partnerships with DMO Agencies Evolve Creative works directly with Destination Marketing Organizations to assist them in establishing a location based brand and driving tourism traffic. We began with our local area’s DMO, Visit Bemidji. In the past two years we have been Visit Bemidji’s area partner in photo/video content and website creation/management. Nothing sparks…