Alive & Active
The project started as a redesign for the packaging of Mixmi Frozen Yogurt, but turned into a brand launch for the new parent company, Alive & Active.
The Alive & Active company makes great tasting food that support your gut microbiome. Their first product that sells around the state and in schools was mixmi frozen yogurt. The owners live 4 hours away from us, so on a Saturday we met them half way to discuss packaging and received a cooler full of samples to taste! We have some nice perks with our job.
- Graphic Design
- Packaging Design
- Product Packaging
- Health Food
The project consisted of an entire packaging redesign for every flavor, which included the box and cup lids. We first started with a refinement of their mixmi logo. We changed the alignment of the shape and adjusted the colors. We also gave an identity system of colors for every flavor. The style guide book is important when giving to vendors to make sure they use the right logo, colors, and fonts for your brand.
With a professional packaging system in place the product was now ready to be displayed in grocery stores around the country! The appealing box is attention-grabbing and makes a shopper hungry for frozen yogurt! With the success of their first product and many other food products in the works, the founders new they needed a parent company that housed all these brands. Thus "Alive & Active" was born and Evolve helped with the new logo and brand system.