Midnight Sun needed to refresh their brand to a more sophisticated style and then build a new ecommerce store.
We started with an in-depth marketing session to identify goals and define demographics. After launching the new brand, we rolled out a campaign for print ads and social media. We used BigCommerce to create a fully functional online store to showcase their inventory.
- Web Development
When we started with Midnight Sun they had a longer name, Midnight Sun Pools ‘n Spas. Even though it was more descriptive, it was a mouthful. There were several variations people would refer to, which doesn’t give a strong brand presence, especially in a business where referrals are very important!
After our strategy session for marketing goals, we decided to shorten the name and design a new logo! The new brand is very high-end yet gives a feel of the experience – social, fun, relaxing, entertainment. Evolve developed a new brand, rolled out a campaign theme and created a new ecommerce site.