Midnight Sun wanted to refresh their brand to a more sophisticated style and then build a new ecommerce store.
We started with an in-depth marketing session to identify goals and define demographics. After launching the new brand, we rolled out a campaign for print ads and social media. We used BigCommerce to create a fully functional online store to showcase their inventory.
- Web Development
When we started with Midnight Sun they had a longer name, Midnight Sun Pools ‘n Spas. Even though it was more descriptive, it was hard for customers to remember. There were several variations people would refer to, which doesn’t give a strong brand presence, especially in a business where referrals are very important!
After our strategy session for marketing goals, we decided to shorten the name and design a new logo! The new brand is very high-end yet gives a feel of the experience – social, fun, relaxing, entertainment. Evolve developed a new brand, rolled out a campaign theme and created a new ecommerce site.