The Northwest Minnesota Foundation partnered with Evolve Creative to build an entire brand and campaign for their efforts to end youth homelessness.
MyPath is a program to empower youth to quickly find the answers to frequently asked questions about housing and other resources in Northwest Minnesota using a website directory.
- Motion Graphics
This project was more than the common business campaign, it was an initiative with a sensitive topic and many variables. We started with a discovery session with the key stakeholders and community champions to get feedback on their knowledge of the challenges of youth facing homelessness. We then strategized on naming the initiative, designing the brand, campaign and producing a video.
The final campaign was full of bright colors with that grunge effect to reflect the challenges but toughness found in this demographic. The video is informative but friendly. We also designed social media banners and ads to direct youth the online app. We hope our efforts make a difference in youth looking for housing resources!