Case Study

Northland Fishing Tackle

We've been the agency on record for NFT since 2015.  Along with designing their digital ads, product catalog and packaging, we built and maintain their ecommerce website.

Northland Fishing Tackle® sells products that are designed by fishermen! The company started in 1975 in northern Minnesota. The entire management team are fishermen who surround themselves with experienced fishing guides.

Services Utilized

  • Catalog Design
  • Print & Digital Ads
  • Website Design
  • WordPress Development
  • BigCommerce

Industry Focus

  • Outdoor Recreation
  • Fishing
  • E-Commerce
  • Product Packaging
Northern Fishing Tackle Designs

Our Delivery

With a very customer-focused brand like Northland Fishing Tackle, user experience and creating a story for their online interaction was important. The biggest challenge was to use an API to sync the online purchases and inventory with their ERP system. We used BigCommerce to optimize their store for SEO, UX, payments, shipping methods and sales tax. We built their website in WordPress, which allows them to add blog posts, and easily edit.

The Results

Evolve continues to fulfill all design and digital needs for NFT, including their catalog, packaging, digital ads and creative strategy. With such a robust shopping cart that allows for the best standards of user experience, we continue to see their online sales grow since our launch in 2015.

Northland Fishing Catalog


“Over the past few years, we have partnered with EVOLVE on a re-branding project, a “ground up” website/ecommerce construct and various other marketing projects. In this current, ever-changing environment you don't just need an execution agency. You need a business partner. Someone who will take the trouble to understand your business and then work like it is their own, adding their in-depth skills and expertise to your company's mix. I have found the team at EVOLVE to be incredibly thoughtful, innovative, driven and focused. But above all these qualities, they are also honest, trustworthy and just great folks to work with.”

Eric Naig

Vice President Sales & Marketing, Northland Fishing Tackle