Case Study
Northland Fishing Tackle
We've been the agency on record for NFT since 2015. Along with designing their digital ads, product catalog and packaging, we built and maintain their ecommerce website.
Northland Fishing Tackle® sells products that are designed by fishermen! The company started in 1975 in northern Minnesota. The entire management team are fishermen who surround themselves with experienced fishing guides.
Services Utilized
- Catalog Design
- Print & Digital Ads
- Website Design
- WordPress Development
- BigCommerce
Industry Focus
- Outdoor Recreation
- Fishing
- E-Commerce
- Product Packaging
Our Delivery
With a very customer-focused brand like Northland Fishing Tackle, user experience and creating a story for their online interaction was important. The biggest challenge was to use an API to sync the online purchases and inventory with their ERP system. We used BigCommerce to optimize their store for SEO, UX, payments, shipping methods and sales tax. We built their website in WordPress, which allows them to add blog posts, and easily edit.
The Results
Evolve continues to fulfill all design and digital needs for NFT, including their catalog, packaging, digital ads and creative strategy. With such a robust shopping cart that allows for the best standards of user experience, we continue to see their online sales grow since our launch in 2015.
