Oats & Goats Ice Cream came to us needing a brand and identity for their new ice cream company. Their primary focus was dairy free and health food consumers. O&G had already done their market research and knew the personas they wanted to target. We developed a brand that would appeal to their audience.
We produced a fun and friendly brand that would appeal to families and the health food industry. We created a voice that was as open and honest as the ingredients within Oats & Goats Ice Cream. We developed packaging that would stand apart on the shelves within an organic market setting. We chose bold colors that would make people feel like smiling and enjoying some ice cream.
The market research indicated that dairy free and organic health food markets would be ideal for this product. Demographic research was then implemented to narrow down each persona.
It's always important to get people excited about your upcoming product! Making sure you have a landing page, email sign up, and social media before launch will help spread the word.
In the near future we will finalize packaging, create a website, and develop a social media campaign. We are very excited for the second phase of this tasty and fun brand!