Case Study


Thorogood® was looking for a more efficient way to edit their website products and have a better search experience for their customers. Evolve built a new WordPress site with a user-friendly page builder.

Since 1892, Thorogood® has created a legacy of industry-leading footwear. Employee owned in Wisconsin, they’ve made it a priority to deliver safety and comfort to our customers for over 125 years. Their footwear is defined by their honored heritage, quality craftsmanship, and unmatched comfort. 

Services Utilized

  • Web Development
  • E-commerce
  • Organic SEO

Industry Focus

  • Retail
  • Clothing
Thorogood Boots Website development

Our Delivery

To begin the project, we started with a discovery phase. This gives us a complete roadmap of the project with a full scope delivered. We don’t always know what is really needed until we do testing on a client's requirements and dig deeper into the needs of the company. It's very good we went this route! After learning more about the limitations of their current site and hearing the main goals, we took the project in a new direction. We were able to deliver a completely custom setup without the need for 3rd party plugins like WooCommerce.

The Results

The backend is just as beautiful as the front of the site! The admins are able to filter, sort, and find their products to easily edit. The page builder allows them to tell a story with each product by adding videos, features, and photos. The custom product menu filter allows one to drill down to the exact specs they're looking for in a work boot. The product page then directs them to the retailer for final purchase.

Happy client, happy customer! We call that a success!

Thorogood history


Aric, I’ve worked with a lot of developers over the past 25 years and I'm not just blowing smoke up your arse. I’m truly impressed with your attention to detail and responsiveness. And at the same time, it’s a joy working with you.

Brad Will

Thorogood® USA