{"id":18872,"date":"2019-08-16T13:32:46","date_gmt":"2019-08-16T13:32:46","guid":{"rendered":"http:\/\/evolvecreative.flywheelsites.com\/?page_id=18872"},"modified":"2023-04-19T11:33:24","modified_gmt":"2023-04-19T16:33:24","slug":"branding-process","status":"publish","type":"page","link":"https:\/\/www.evolvecreative.com\/branding-process\/","title":{"rendered":"Branding Process"},"content":{"rendered":"\n\n\t\t\t
Why is branding such a big deal and why should I invest in it?<\/p>\n
Before starting the branding process you need to know the general direction you want to go in. For example, who are you targeting? What is your mission? What does your customer need? How do you solve your customers problem? What is the voice of your brand? If you know the answers to all of these, great! If not…we can help by doing a strategy session.<\/p>\n
The strategy session helps develop a personality for your brand and a base foundation in which to begin the logo process. You need to start thinking about your brands’ values from the beginning. Why? Because your brand needs a clear direction in which to go. Remember this is a process – the goals can be modified during the creative process but it’s important to have a basic direction.<\/p>\n\t\t\t\t\n\t