Business cards are a means to communicate in the business world. They’re a quick and easy way to remind people who you are and what you do. Let’s run through some of the most important things to think about and include on your business cards.
The Basics
The most common questions someone might ask about you and your business might be:
- Who are you? Your name.
- What do you do? Your position or job.
- How can they contact you? Your email address & phone number.
- How can they get more info? Your website.
- How can I stay connected? Social media handles.
By adding this basic information, someone can understand in seconds who you are, what you do, and how they can contact you in the future. Without these key basics, the business card loses its value. At the very least, include this information. A simple business card might look like this:
Size
The standard for business cards is 3.5 inches x 2 inches. This allows for the card to fit into most wallets and pockets. However, you can change this! If you are a car salesman, you might have the idea to shape your cards to look like cars. Own a restaurant? Incorporate a creative theme or type of dish into the card.
Keep in mind, the more creative and abstract your business card is, the more expensive it will be to print.
And remember, the standards for cards were created for a reason. So, if your card is too big it might lose its convenience, and if it’s too small it can be lost easily.
So, make something awesome and unique without going too crazy.
Branding
By branding your business cards, you are creating a connection in people’s minds. When they see your brand’s colors, they instantly think of your business. It also helps them recognize your business when they visit your location.
There are a variety of different ways you can exhibit your business and it’s colors on your cards. Here's a couple examples:
Another thing to take into account is your category of business. If you are a law firm, you may want to use a straightforward, elegant design to illustrate professionalism. However, if you own a daycare, you might want your card to have more bright colors and designs to illustrate a happy and fun place for children.
Be Creative
Creativity is a great way to stand out with your business card. Here’s where you can get even more creative with sizing and brand colors. People are more attracted to things that catch and keep their attention, so use a clever design to draw people in while still presenting the correct information.
Summary
Business cards are one of the best ways to stay in contact with associates and customers. It also gives your audience an idea of the quality of work you do. A poorly designed card with little information might be a red flag; while a well designed card with the necessary information draws people to you and your business.
There are tons of sites out there to help you get started on a business card including VistaPrint and GotPrint. If you’ve got a design in mind or are still trying to figure out how to get your point across with your business cards, contact us! Let us help you make a lasting impression for your clients and potential customers.