Overall Responsibilities
The Growth Strategist drives new business for the agency by identifying, pursuing, and closing opportunities that fuel sustainable company growth. This role owns the sales process from prospecting through close, building relationships with prospective clients, understanding their needs, and connecting them with the right creative, web, branding, and marketing solutions.
The Growth Strategist works closely with the internal creative team to develop proposals and scopes of work, manages the sales pipeline through the company CRM, and represents the agency within the community and at industry events. This role guides communication and coordination through the point of sale, then hands work off cleanly to the production team, and provides ongoing feedback to leadership on client needs, market trends, and new opportunities.
Essential Functions
Prospecting & Lead Generation
- Prospects and generates new leads through outreach, networking, referrals, and digital channels.
- Maintains a consistent, healthy pipeline of qualified opportunities.
- Represents the company at networking events, trade shows, and community gatherings.
- Actively participates in the local business community to build the agency’s presence and reputation.
Discovery, Proposals & Closing
- Conducts discovery calls and presentations to understand client needs and recommend tailored solutions.
- Collaborates with the internal creative team to prepare accurate proposals and scopes of work.
- Guides prospects through the sales process to close, communicating value and addressing concerns.
- Encourages ongoing service relationships, positioning retainers and recurring engagements where they fit client needs.
Pipeline & CRM Management
- Manages the sales pipeline using the company CRM, ensuring timely follow-ups and accurate reporting.
- Logs activities, tracks opportunities, and reports on progress against goals.
- Guides communication and coordination through the point of sale, then hands work off cleanly to the production team.
Relationships & Market Insight
- Builds and maintains strong, long-term client relationships through professional communication and follow-up.
- Provides feedback to leadership on client needs, market trends, and potential opportunities.
- Identifies opportunities to expand services and deliver additional value to existing and prospective clients.
Requirements & Qualifications
Educational and experience requirements include:
- Bachelor’s degree or an equivalent amount of education and training in marketing, communications, business, or a related field.
- Relevant experience in a sales, business development, or account management role.
- Strong project history with successful results, and a track record of quality work and satisfied clients.
- Proven ability to understand client goals and anticipate client needs.
- Solid understanding of web design, marketing, branding, and digital strategy.
- Exceptional written and verbal communication skills.
- Excellent time management with the ability to handle multiple projects simultaneously.
- Strong attention to detail and organizational skills.
- Proficiency with CRM and project management tools.
- Self-motivated, goal-oriented, and comfortable working independently in a fast-paced environment.
Benefits
Flexible work schedule including work from home options, health, dental, life, disability, 401k, PTO and paid holidays