Founded in 2004, Evolve Creative has delivered strategic website and branding solutions to businesses all over the world. We have a talented team of designers, developers, and videographers to give you a complete arsenal of tools to help reach your marketing goals

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The Creative Team

In 2020, Evolve Creative merged with another agency previously owned by LaValley Industries and the Occupational Development Center. This merger brought partners with extensive knowledge and experience in manufacturing and industrial-based services.

The founding partner of Evolve Creative, Sarah Hokuf, has 22 years of experience in the Advertising industry. She has served clients through the process of designing, developing, deploying, and supporting web-based solutions and marketing materials.

The rest of the Evolve Creative team compliments the agency by providing experience in marketing, social media, corporate branding, signage, videography, photography, and custom app development.

Sarah Hokuf
Founder / Managing Director

Sarah Hokuf

218-444-8327, ext. 700

Sarah leads the team with strategy, creative direction and has 20 years of experience with branding and web design & development.

Sarah has served clients through the process of designing, developing, deploying, and supporting web based solutions and marketing materials.

During her career Sarah has been in many roles including design, management, sales and web development. She also worked for the largest web development company in Minnesota—working in Manhattan to partner with large ad agencies.

Sarah grew up in Minneapolis but now lives in Bemidji with her husband Erik, owner of AirCorps Aviation, and her two children. They live in a log cabin on a lake—a great way to get away from technology and enjoy nature.

Business Development Manager

Colette Huston

218-444-8327, ext. 708

Colette builds lasting relationships with the clients we support. Contact her to find out how Evolve can help your business.

Colette graduated from Saint Mary’s University of Winona with a BA in Electronic Publishing. After graduation, she returned back to the north country where she’s spent the last 8 years in the hospitality and beverage industries - gaining extensive experience in marketing, sales, and event planning.

Colette enjoys spending free time on Leech Lake with her husband and dog - fishing, lounging and taking saunas. When not on the water, she enjoys working on and driving classic cars.

Dan Moe
Lead Software Engineer

Dan Moe

218-444-8327, ext. 702

If you have a unique website need, Dan can find the solution. He develops custom ecommerce web applications and integrations.

We had to pry Dan away from his keyboard to get a biography out of him. "Front end, back end, middle...end? You bet'cha!", says Dan.

Dan is also our resident JavaScript ninja. You want to talk web? Dan has all the jargon! "REST APIs, Progressive Web Apps, Node, JSON, Isomorphic React? NOW you're speaking my language!", Dan continues.

Dan's interests outside of programming include: camping, fishing, archery, rock and roll, and exotic foods.

Sarah Ek
Project Manager

Sarah Ek

218-444-8327, ext. 709

Sarah will keep your project organized, stay on task and meet deadlines. She will also make it a fun experience for you!

Sarah graduated from Bemidji State University with a Bachelor’s Degree in Marketing. Her passion for business strives to help clients reach their marketing goals, while making it a fun and successful experience! She has experience in group leadership, implementing marketing strategies, and collaborating with business owners.

Sarah’s interests outside of work involve anything where she can let her creative side be free!
You can catch her cooking up new recipes, adventuring outside, and playing with her pets.

Senior Designer

Mychal Moe

218-444-8327, ext. 701

Mychal is our lead designer for branding, package design, and developing brand systems. She also specializes in website design and UX.

Mychal originally hails from Minneapolis, MN. She attended MSUM in Moorhead and recieved a Bachelor’s Degree in Graphic Design. After graduating she moved to Bemidji, in 2014, to start working at Evolve. After working her way up to Senior Designer, Mychal has since called Bemidji home, and continues to thrive at the creative challenges Evolve brings.

In her free time Mychal enjoys her second passion, baking, through her company Wheatless Wonders. When she is not busy in the kitchen baking, she loves to watch action movies, read, and go hiking.

Graphic Designer

Alexis Lien

218-444-8327, ext. 703

With over 8 years of agency experience, Alexis will make sure your project stays on task and keeps your creative vision.

Alexis graduated from Bemidji State University with a Bachelor’s Degree in Design Technology and currently resides in Bemidji with her husband and 3 year old son. She can turn your vision into a digital design for both websites and print. Alexis is "Jill" of all trades and can help out in many roles at Evolve.

She enjoys living up north, spending time outdoors (no matter how hot or cold it is), visiting family and taking their dog on adventures.

Front End Developer

Aric McGriff

218-444-8327, ext. 705

As our resident WordPress developer, Aric stays on the forefront of industry tools and techniques keeping our websites on the cutting edge.

Aric is a 'Jack of Most Trades' when it comes to bringing a website to life ranging from development to creating relationships with our clients. As a Front End Developer, Aric also has a background in web design, UI/UX and has a love for creating custom interactions to set a client's website apart from the rest. Our core WordPress page builder is Beaver Builder and Aric has mastered the buildout of this editor to make your site more advanced and easy to manage yourself.

Aric likes to spend his time developing custom interface frameworks, donating time to fan projects and playing some Magic the Gathering!

Britt Inkel
Content Manager

Britt Inkel

218-444-8327, ext. 704

A design project has a lot of moving parts. Britt will not only design for you, but help you gather content and even write your stories.

Britt graduated from the University of Minnesota Duluth with a BFA in Graphic Design and headed for the open spaces of the West, spending time in northern Nevada living and working amongst miners and ranchers, and accumulating a broad experience in the publishing industry.

After working as a freelance designer from the road during a period of travel in Mexico and Canada, she moved to Bemidji in 2018 to focus and further her design career in an area of the country she is happy to once again call home. She brings with her seven years' experience in print and web design.

Britt grew up in International Falls and enjoys reading, traveling, photography, wintertime and being outdoors, tinkering, visiting family and adventuring with her husband. She's also a fellow cat lover like the rest of us!

Andrew Hanson

Andrew Hanson

218-444-8327, ext. 706

Andrew will produce any type of video needed to advertise your business! His skill with storytelling will capture the attention of the audience.

Andrew graduated from Bemidji State University with a Bachelor's Degree in Marketing in 2019 and immediately began pursuing his videography passion through freelance work. He has experience in video editing, photography, and website content production.

Bemidji has always felt like home to Andrew, so continuing his videography and design career there was an easy decision. He also enjoys hunting, fishing, snowboarding, wakeboarding... basically anything outside!

Nicholas Jackson
Digital Producer

Nicholas Jackson


Nicholas tells stories and chases art through mediums such as illustration, graphic design, music, film, and photography.

Most recently, Nicholas was the Worship Leader at a church in Bemidji. He is coming to Evolve with years of experience an illustrator, videographer, and designer.

Nicholas grew up in northern Minnesota and moved to Bemidji to attend BSU where he graduated with a Bachelors in Fine Art. He lives in Bemidji with his wife Christina and three children in a quaint house where he enjoys creating in his studio with a spot of tea in hand.

Our Advisors

Jason LaValley
Partner / CEO, LaValley Industries

Jason LaValley

Partner in Evolve Creative and CEO of LaValley Industries.

Jorge Prince
Partner / CFO, LaValley Industries

Jorge Prince

Partner in Evolve Creative and CFO of LaValley Industries.

President & CEO, ODC

June Schelde

Partner in Evolve Creative and CEO of the Occupational Development Center.

Erik Hokuf
CEO, AirCorps Aviation

Erik Hokuf

Consults in business operations and aviation expertise.


Our Core Values

Quality Creative

The success of any creative work is rooted deeply in strategy. We develop comprehensive strategic plans through research, analytics and business goals to strategize your marketing plan. Our designs have purpose and you can see the talent and thoughtfulness put into each and every project. As your brand evolves, we will be here to help reignite your new vision.

Adventure Seekers

We are the true north Minnesotans, seeking new adventures in both the great outdoors and inside our creative spaces. We immerse ourselves in your industry to fully understand trends, influencers and competition. Venturing out to spend a ‘day in the life’ with you is another favorite way for us to learn more about you and your needs.

Relationship Builders

We believe strong relationships are founded on authenticity, trust and communication. We are determined to go the extra mile and exceed your expectations when delivering your project. We take full ownership of your success and enjoy the opportunity to celebrate big wins with you.

Grit with Grace

We know what it takes to complete projects—focus, resilience, and determination. We see obstacles as positive challenges that only make us stronger. While our team is used to enduring 40 below temperatures in the winter and 100 above in the summer — you’re guaranteed a creative partner that can weather any storm. Bottom line, we get the job done.

Passionate People

We are passionate for our craft and yours. Every project we work on is important to us and we love what we do! We are creatives and enjoy using our talents to help others. Our expertise lets you focus on your expertise. We are always looking for ways to increase brand awareness, build relationships and drive sales.

Guided by Integrity

Integrity is our guiding principle in everything we do. We are transparent, trustworthy and will be with you every step of the way from project intake to project completion. We communicate openly; we invite, provide and respect different points of view.

Featured Case Studies