Our Agency

Almost 20 Years of Evolving Brands

Founded in 2004, Evolve Creative has delivered strategic website and branding solutions to businesses all over the world. We have a talented team of designers, developers, and videographers to give you a complete arsenal of tools to help reach your marketing goals.

We believe creative consultations should be more like a campfire chat. A place to find the best in collaboration and creative ideas, but also just a great way to get to know one another. We help your brand figure out its unique selling point and then create the marketing assets to best promote it!

Watch Our Company Reel

The Creative Team

Proudly located in Bemidji, Minnesota — our carefully chosen team, expertly handcrafts brands that are daring in design to stand out from the competition. Everything we do is rooted in understanding your business, your goals, and your vision. We're here to help point you in the right direction.

Our founding partner, Sarah Hokuf, has 22 years of experience in the Advertising industry. She has served clients through the process of designing, developing, deploying, and supporting web-based solutions and marketing materials.

The Evolve Creative team compliments our agency by providing experience in marketing, social media, package design, brand identity, corporate branding, signage, videography, photography, and custom app development.

Sarah Hokuf
Founder / Managing Director

Sarah Hokuf

218-444-8327, ext. 700

Sarah leads the team with strategy, creative direction and has 20 years of experience with branding and web design & development.

Mychal Moe Creative Director
Creative Director

Mychal Moe

218-444-8327, ext. 701

Mychal leads our design teams creative direction. She specializes in branding, package design, brand systems and website design/UX.

Mychal originally hails from Minneapolis, MN. She attended MSUM in Moorhead and received a Bachelor’s Degree in Graphic Design. After graduating she moved to Bemidji, in 2014, to start working at Evolve. After working her way up to Senior Designer, Mychal has since called Bemidji home, and continues to thrive at the creative challenges Evolve brings.

In her free time Mychal enjoys her second passion, baking, through her company Wheatless Wonders. When she is not busy in the kitchen baking, she loves to watch action movies, read, and go hiking.

Sarah Ek
Marketing Coordinator

Sarah Ek

218-444-8327, ext. 709

Ek manages large-scale branding, website, and video projects. With her marketing background she can help strategize your brand direction & creative goals.

Sarah graduated from Bemidji State University with a Bachelor’s Degree in Marketing. Her passion for business strives to help clients reach their marketing goals, while making it a fun and successful experience! She has experience in group leadership, implementing marketing strategies, and collaborating with business owners.

Sarah’s interests outside of work involve anything where she can let her creative side be free!
You can catch her cooking up new recipes, adventuring outside, and playing with her pets.

Lead Developer

Aric McGriff

218-444-8327, ext. 705

As our resident WordPress developer, Aric stays on the forefront of industry tools and techniques keeping our websites on the cutting edge.

Aric is a 'Jack of Most Trades' when it comes to bringing a website to life ranging from development to creating relationships with our clients. As a Front End Developer, Aric also has a background in web design, UI/UX and has a love for creating custom interactions to set a client's website apart from the rest. Our core WordPress page builder is Beaver Builder and Aric has mastered the buildout of this editor to make your site more advanced and easy to manage yourself.

Aric likes to spend his time developing custom interface frameworks, donating time to fan projects and playing some Magic the Gathering!

Senior Designer / UX Specialist

Alexis Lien

218-444-8327, ext. 703

With over 10 years of agency experience, Alexis provides premium design and strategy for your project! She is also a Certified Digital Marketing Associate!

Alexis graduated from Bemidji State University with a Bachelor’s Degree in Design Technology and currently resides in Bemidji with her husband and 3 year old son. She can turn your vision into a digital design for both websites and print. Alexis is "Jill" of all trades and can help out in many roles at Evolve.

She enjoys living up north, spending time outdoors (no matter how hot or cold it is), visiting family and taking their dog on adventures.

Certified Digital Marketing Associate

Andrew Hanson

Andrew Hanson

218-444-8327, ext. 706

Andrew will produce any type of video needed to advertise your business! His skill with storytelling will capture the attention of the audience.

Andrew graduated from Bemidji State University with a Bachelor's Degree in Marketing in 2019 and immediately began pursuing his videography passion through freelance work. He has experience in video editing, photography, and website content production.

Bemidji has always felt like home to Andrew, so continuing his videography and design career there was an easy decision. He also enjoys hunting, fishing, snowboarding, wakeboarding... basically anything outside!

DJ Haasken
Graphic Designer

DJ Haasken


DJ's focus is in brand creation and is able to add unique details to his designs with his ability to sketch. Your brand will stand out!

DJ graduated from BSU in 2022 with a Bachelor of Science in graphic and exhibit design. With his combined ability of digital and sketch design skills he is able to create excellent brand identities. DJ demonstrates a great deal of professionalism and raw talent to the designs at Evolve.

In DJ's spare time you can find him living the Minnesota life by spending time on the lakes, playing sports, skiing, snowboarding, and playing music.

Briana Project Manager
Project Manager

Briana Serbus

218-444-8327, ext. 707

Briana will make you feel like part of the team while managing your project and her attention to detail will keep things moving smoothly.

Briana was born and raised in the Bemidji area and graduated from The University of North Dakota with a Bachelor's Degree in Psychology. Her ability to easily connect with others makes the communication process of a project seamless. She has experience in time management, problem solving, and digital design.
Northern MN has always been home for Briana but she also enjoys traveling and spending her spare time outdoors. You can also catch her putting her creative side to work through arts and crafts.

Our Advisors

Jason LaValley
Partner / CEO, LaValley Industries

Jason LaValley

Partner in Evolve Creative and CEO of LaValley Industries.

Jorge Prince
Partner / CFO, LaValley Industries

Jorge Prince

Partner in Evolve Creative and CFO of LaValley Industries.

President & CEO, ODC

June Schelde

Partner in Evolve Creative and CEO of the Occupational Development Center.

Erik Hokuf
CEO, AirCorps Aviation

Erik Hokuf

Consults in business operations and aviation expertise.


Our Core Values

Quality Creative

The success of any creative work is rooted deeply in strategy. We develop comprehensive strategic plans through research, analytics and business goals to strategize your marketing plan. Our designs have purpose and you can see the talent and thoughtfulness put into each and every project. As your brand evolves, we will be here to help reignite your new vision.

Adventure Seekers

We are the true north Minnesotans, seeking new adventures in both the great outdoors and inside our creative spaces. We immerse ourselves in your industry to fully understand trends, influencers and competition. Venturing out to spend a ‘day in the life’ with you is another favorite way for us to learn more about you and your needs.

Relationship Builders

We believe strong relationships are founded on authenticity, trust and communication. We are determined to go the extra mile and exceed your expectations when delivering your project. We take full ownership of your success and enjoy the opportunity to celebrate big wins with you.

Grit with Grace

We know what it takes to complete projects—focus, resilience, and determination. We see obstacles as positive challenges that only make us stronger. While our team is used to enduring 40 below temperatures in the winter and 100 above in the summer — you’re guaranteed a creative partner that can weather any storm. Bottom line, we get the job done.

Passionate People

We are passionate for our craft and yours. Every project we work on is important to us and we love what we do! We are creatives and enjoy using our talents to help others. Our expertise lets you focus on your expertise. We are always looking for ways to increase brand awareness, build relationships and drive sales.

Guided by Integrity

Integrity is our guiding principle in everything we do. We are transparent, trustworthy and will be with you every step of the way from project intake to project completion. We communicate openly; we invite, provide and respect different points of view.

Featured Case Studies