Case Study

Driver Driven Transportation

Driver Driven Transportation’s main goals were to increase driver recruitment and change the perception of the trucking industry from a negative to positive light. Their company desired a new and improved brand identity after undergoing a rename.

Evolve Creative laid the ground work for the project by beginning with industry research & strategy. The overhaul included logo creation, a custom truck wrap design, full copywriting, digital marketing, and a custom website development. In addition our video team provided three powerful videos from concept to creation to assist in marketing campaigns and establish validity.

The end result was an increase in recognition and new found trust in their employee recruitment efforts.

Services Utilized

  • Strategy
  • Digital Marketing
  • Branding & Design
  • Copywriting
  • Web Development
  • Videography
  • Photography

Industry Focus

  • Transportation
  • Trucking
  • Logistics

BJ Transport, a transportation industry leader, had a dependable presence in the world of quality trucking services since 1979. Their business was built on values of family, faith, and trust. In 2022 they initiated a company restructure, later becoming Driver Driven Transportation.

Driver Driven Transportation Brand Project Driver Driven Tranpsortation custom shoot transportation website design Brand Identity Creation Driver Driven Transportation logo sign creation Trucking and logistics mobile optimized site Driver Driven trucking photoshoot




We’ve just completed a major rebranding project with the help of the amazing people at Evolve. From a name change to a totally revamped web page, and everything in between, Evolve created, designed and implemented a very impressive finished product. We couldn’t be more pleased with their effort and ultimate performance.

Mike Hedstrom

Owner, Driver Driven Transportation