Case Study

Rimfire Whiskey

Lightburn Spirits is an expert at creating whiskey, and as their selected creative agency we wanted to make Rimfire Whiskey the next industry leader.

With a strong brand already in place, our job was to create a complete design scheme that could be applied to a new website, print materials, and digital advertising. We began with a full custom site build that highlights West Virginian and Appalachian themes, and the historic story that Rimfire was established on. With collaboration from a skilled copywriter, text was created to extend the branding. Later we enlisted our photo/video team to capture the bottle on a custom studio and river shoot.

Services Utilized

  • Strategy
  • Web Development
  • Print/Digital Design
  • Videography/Photography

Industry Focus

  • Whiskey
  • Craft Spirits
  • Mountain & Outdoors

Rimfire is a finely crafted mountain whiskey inspired by the spirit of West Virginia. A blend of Straight Bourbon and American light whiskey, aged in charred oak barrels. It’s an homage to early American mountaineers and explorers with bold, free, independent spirits.

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