Case Study
Rimfire Whiskey
Lightburn Spirits is an expert at creating whiskey, and as their selected creative agency we wanted to make Rimfire Whiskey the next industry leader.
With a strong brand already in place, our job was to create a complete design scheme that could be applied to a new website, print materials, and digital advertising. We began with a full custom site build that highlights West Virginian and Appalachian themes, and the historic story that Rimfire was established on. With collaboration from a skilled copywriter, text was created to extend the branding. Later we enlisted our photo/video team to capture the bottle on a custom studio and river shoot.
Services Utilized
- Strategy
- Web Development
- Print/Digital Design
- Videography/Photography
Industry Focus
- Whiskey
- Craft Spirits
- Mountain & Outdoors
Rimfire is a finely crafted mountain whiskey inspired by the spirit of West Virginia. A blend of Straight Bourbon and American light whiskey, aged in charred oak barrels. It’s an homage to early American mountaineers and explorers with bold, free, independent spirits.