Case Study

Silver Wings Coffee

This projects was a combination of all of our favorites – branding, product packaging, aviation, AND coffee!!

The main mission of Silver Wings Coffee is to share stories of those that served in WWII, plus provide premium coffee with a cool package. This was a new business with zero brand exposure. The needs were to create a unique vintage brand for this online coffee store which targeted WWII and aviation enthusiasts.

Services Utilized

  • Startup Development
  • Branding
  • E-commerce
  • Product Packaging
  • Photography
  • Social Media Marketing

Industry Focus

  • WWII History
  • Aviation
  • Coffee Company
  • Product Packaging
Coffee Packaging and Branding

Our Delivery

First you have to figure out who will be shopping on the site. After a strategy session we determined it would be the aviation lover and the son of WWII enthusiasts. A clean logo that showed an airplane with vintage fonts made this a recognizable brand by the growing community. Evolve also designed the packaging to reflect World War II aircraft. We built the website in WordPress and WooCommerce with a subscription plugin for monthly recurring orders.

The Results

Lots of marketing materials were part of this project, including shirts, hats, stickers, social media ads, labels, and much more! The website was built in WordPress to utilize all the plugins available for this custom site, including a user-friendly blog to share the old stories. There is even a form for others to submit their story with a picture. The launch of the new business was successful and customers immediately started ordering from around the world! The best part of the site has been watching people comment on the stories in the blog.

Christmas coffee ad


Since this is a retail product, we needed a very strong brand to stand out amongst other coffee products. Sarah at Evolve gave us an original but vintage logo that we used across all the branding of the company and packaging. The website was also very customized and needed a lot of extras like recurring subscriptions for the coffee club. They pulled off every request!


Store Owner