WebscanID required a new brand – along with a new website, app screen mockups, and tradeshow booth.
It was an app used for ID scanning. This new app was intended for bars and restaurant staff. They knew that a great brand was important, especially in the app marketplace. They also needed a website to promote all of the great features for the app and why it would benefit the bar or restaurant.
- Graphic Design
- Web Development
- Product Packaging
- Food Packaging
Our solution was to develop a strong brand that was both authoritative and trustworthy. We also knew that the app would primarily be used at night, so we used minimal screens with white backgrounds.
Along with the branding and app designs, we developed a WordPress website that gave information about the app. Our final piece was to create a trade show booth which was their brand reveal to the public.
Simple design changes allowed for a better user experience. We also created a brand that would grab people's attention, since the company was new to the marketplace.
With a unified brand it was easier to sell their product to prospective customers. The marketing materials were modern, easy to understand and professional.