Challenge
WebScan ID was an app used for ID scanning. This new app was intended for bars and restaurant staff. They knew that a great brand was important, especially in the app marketplace. They also needed a website to promote all of the great features for the app and why it would benefit the bar or restaurant.
Solution
Our solution was to develop a strong brand that was both authoritative and trustworthy. We also knew that most the app would primarily be used at night, so we used very few screens with white backgrounds. Simple design changes allowed for a better user experience. We also created a brand that would grab people's attention, since the company was new to the marketplace.
Research
After receiving their demographics, we were able to clearly understand who we needed to market their product too.
UX & Design
UX design did play a major roll in the colors that were selected for the app screen designs and overall color palette.
Coding & SEO
We built the website in WordPress to allow for the most options in growth and easy editing for the client in the future.
